According to SOPB public relations officer Enki Pati, the blood donation campaign was organised in collaboration with Miri General Hospital’s Blood Transfusion Unit and Malaysian Red Crescent Society (MRCS) Miri Chapter to promote public awareness on the shortage of the blood supply.
“As it is one of SOPB’s corporate social responsibility (CSR) Programmes, we view the campaign seriously, hence it is held twice every year.
“The purpose of this programme is to assist Miri Blood Bank to overcome the shortage of blood supply during critical periods, especially when the year-end festive season is approaching” he said.
In addition to this, Enki said that it was also SOPB’s aim to encourage Miri residents to adopt healthy lifestyles. SOPB also has other annual CSR programmes such as Young Achiever’s Award (YAA), Student Adoption Programme (SAP) and Vision Care.
“Of course, SOPB is committed to give back to the local communities living in the vicinity of its operations” he added.
SOPB’s blood donation campaign at Permaisuri Imperial City Mall attracted a good response from the public.
Source: The Borneo Post, 8th November 2016, Tuesday, Home – Page 13