“To become a diversified corporation with global recognition”
Our Key Strategies
- To grow via an integrated approach in expanding of our plantation and plantation related industries.
- To be one of the leading plantation companies measured by cost,returns on investment and profitability.
- To diversify to be a regional supplier of quality food related products with recognition and strong brand presence.
- To undertake a balanced approach towards people, planet and profit in achieving our Vision.
Our Core Values
- Insist on Quality
- Be Competitive and Have Strong Will to Succeed
- Continuous Improvement in Productivity and Performance
- Integrity and Professionalism
- Team Spirit and Unity
- Continuous Growth, Improvement and Development of Skill and Knowledge
- See Changes as Opportunities
- Environmentally and Safety Conscious